The cross-sectoral strand addresses common challenges and opportunities for the cultural and creative sectors, with the following priorities and yearly calls

Creative Innovation Labs

Promoting innovative approaches to content creation, access, distribution and promotion across cultural and creative sectors.

News media

Supporting media literacy, quality journalism, media freedom and pluralism.

Creative Innovation Labs

Following the pilot actions “bridging culture and audiovisual content through digital”, the new scheme “ Innovation Labs” support the development of innovative tools, models and solutions applicable in the audiovisual and other cultural and creative sectors.

Expected results:

  • Improve the competitiveness of the European audiovisual and other cultural and creative sectors through cross sector collaboration;
  • Increase knowledge transfer between different sectors of creative industries;
  • Increase the visibility, availability and diversity of European content in the digital age;
  • Improve business models and use of data;
  • Increase the potential audience of European content in the digital age.

Max. co-funding rate: 60 %, max. No limit of the grant amount.

Proposals must be submitted by a consortium of min. 3 legal entities from at least 2 different countries participating in the Creative Europe Programme, – the consortium must present a diverse range of expertise across several cultural and creative sectors, including audiovisual.

News Media

Through its cross-sectoral strand, Creative Europe 2021-2027 addresses for the first time the News Media sector, to support media literacy, quality journalism, media freedom and pluralism. Two main calls are published yearly:

  • NEWS-Journalism partnerships is supporting collaborative 2-year projects (min. 3 legal entities from min. 3 different countries) i.a. to set up sector-wide networks for best practice exchange, knowledge-hubs around technical formats, to increase innovation and viability. This call focuses on business transformation and editorial collaboration. (first call launched in 2021)
  • Media Literacy Projects (first call to be launched in 2022)

Additional studies are foreseen to support the news media sector, aiming at monitoring and defending media freedom and pluralism.